Empower through foundational economic knowledge at scale
EBC*L has established itself as the leader in the general business certification space in Europe, defining a new standard for foundational economic knowledge. Founded in 2004, the EBC*L has risen sharply in importance, resulting in 50,000+ successful certifications. More than 1000 organization, institutions, and educational entities are using the EBC*L’s award winning content, tools, and learning collateral.
Paper based certification, alongside the overhead of the exam registration process, has long been identified as a reason that affected the growth for EBC*L. Nevertheless it was very cost intensive for all partners involved. Using bizExaminer, a whole host of these reasons could be successfully addressed.
Phased & measured rollout for broad success
Defined a pilot phase to learn how bizExaminer could help overcome the challenges around scale and automation. Recruited a new set of educational partners to execute the pilot phase with. Highly targeted implementation of the test setup, including custom question types and capabilities.
The pilot phase included in-house testing with partners, as well as a gradual externalization of the system to partners directly. EBC*L established the success of the pilot through a mix of qualitative and quantitative metrics, including the service quality of the bizExaminer service team.